Category: Marketing

You can’t fake skill

“Don’t try to impress a girl by saying you play the guitar. She might hand you one. “ This Kestrel Quip may seem like dating advice rather than a topic for a blog about your small business marketing, but there is an analogy in here somewhere. Once upon a time, long ago, when I was […]

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SEO = Seek Every Opportunity

SEO means Search Engine Optimization, but could also mean Seek Every Opportunity. The two are related concepts. This Kestrel Quip proposes and alternate and complementary definition for SEO.  Search Engine Optimization is the ongoing process of ensuring the search engines can crawl, index, and rank highly the content found on a website.  There are several […]

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Kestrel Quips

SEO means Search Engine Optimization, but could also mean Seek Every Opportunity. The twoare related concepts. ***** Don’t try to impress a girl by saying you play the guitar. She might hand you one. (You can’t fake skill.) ***** The shortest distance between two points is a straight line,  except for those using search engines. […]

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