Small business owners or those who are marketing small businesses may think that “market research” is an activity too expensive for us. We think of big firms putting together a panel and probing their wants, needs and preferences from behind Read More
Marketers seem to use “inbound marketing” and “content marketing” almost interchangeably. Can you define distinctions? Please leave your comment!
It seems in life and in business we are always looking for answers, and are rarely satisfied. Could this be a product of the questions we are asking? I think so. Most of us have probably heard the advice to Read More
Don’t rely on spell check to catch your errors. You want to be fast, but it’s still wrong to put the petal to the medal. Isn’t modern life amazing? I’m old enough to have composed college papers in longhand or Read More
“Don’t try to impress a girl by saying you play the guitar. She might hand you one. “ This Kestrel Quip may seem like dating advice rather than a topic for a blog about your small business marketing, but there Read More
SEO means Search Engine Optimization, but could also mean Seek Every Opportunity. The two are related concepts. This Kestrel Quip proposes and alternate and complementary definition for SEO. Search Engine Optimization is the ongoing process of ensuring the search engines Read More