Category: Marketing

GDPR Worries?

gdpr worries

You probably have your inbox flooded with companies asking if you were still interested in hearing from them. This is beccause the compliance date of GDPR is upon us. Happy GDPR Day! The General Data Protection Regulation (GDPR) is the European Union’s attempt to protect the personal data of its citizens. It specifies what data […]

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Market research on a budget

Small business owners or those who are marketing small businesses may think that “market research” is an activity too expensive for us.  We think of big firms putting together a panel and probing their wants, needs and preferences from behind a one-way mirror. It is true that traditional scientific surveys conducted by a third party […]

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