Small Business SEO
– is it right for you?
Search engine optimization (SEO) should be a component of the marketing and sales tactics for any website. The amount of time and energy dedicated to SEO should be commensurate with the opportunity of acquiring new customers via your website.
In other words, if the people purchasing your product or service would not typically find new suppliers by using a search engine, SEO should not be the cornerstone of your digital marketing.
Small businesses websites sometimes fall into the category of “neglected”. With so many priorities competing for attention (and funding) your website may be something you intend to “get around to”. It is not unusual that a site is developed and launched and never touched again for years. If this describes your site, you should reconsider your website strategy. Read this short introduction to SEO and how it can be understood as “seek every opportunity.”
If your site is more than a couple of years old, chances are it is not optimized for mobile devices. Google is committed to providing the best experience for its users and more than 50% of Google users are searching using mobile devices. If your site is not mobile friendly it is not Google friendly.
Want to see if your site is ready for some SEO? Contact us with the form below.