Analytics and Tracking

Perhaps you can relate to this quote:

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -John Wanamaker

Change the word “advertising” to “digital marketing” or “my website” and you have the modern small business owner’s lament.

Do you really know how your digital marketing is contributing to your sales?  Are you still hearing people talk about “hits” as if you can meet payroll with hits on your website?

Good news! There are inexpensive or free tools, like Google Analytics, that will allow to see what advertising you are paying for (even offline!) is resulting in business or producing the results you need. You just need someone to set them up correctly and make sure they continue to be part of your planning.

Contact us today to see what you have been missing!